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About Us 2020-09-14T15:29:25+00:00

Leadership

Our ability to team up with you immediately, streamline organizational efforts, and boost product, marketing, and sales programs is a distinct advantage in today’s marketplace.

James Dorn


President & CEO

A proven leader with more than 20 years of experience providing transformational growth strategies to global manufacturers, James is a true innovator and results-oriented executive. By forging a “shared vision for growth” within client company structures, he emphasizes the power of streamlining organizations and creating new business models to help increase market share. His philosophy and vision are the architects of our Allies in Growth™ approach.

Drawing upon deep industry knowledge and rigorous data analysis, James can spearhead growth initiatives for both supplier- and client-side teams. A strong team leader and an advocate for integrated partnerships, he has Dorn Group fully formed to be an immediate extension of your team to help boost market presence.

J Schneider


Managing Director, Consulting Practice

J is an enthusiastic and collaborative leader, author and public speaker with the unique ability of helping leadership both formalize their vision for growth and implement change management across cross-functional teams. With over 25 years of conducting business in the EU, South America, EMEA and Asia for global manufacturers of construction products, aerospace systems and high-tech solutions, J brings unique, well-informed operating insights to the table that show industrial firms how to reduce unnecessary inefficiencies while hitting growth targets. J captures experiences from the field to fuel a customer–back approach in helping industrials develop company-wide innovation, strategic plans and customer experience improvements.

Jim Perdue


Marketing & Sales Enablement Strategy

Jim is a dynamic critical thinker who works closely with cross-functional manufacturing teams to help them identify growth opportunities and to navigate the complex scenarios they must untangle to meet organizational growth goals. Experienced in commercialization and selling strategies for both direct and channel models, his vision is to help your team align in order to become a high-velocity revenue engine.

Meeting customers’ expectations is central to Jim’s blueprint for sustainable growth. With a robust capacity for translating real-world observations into buyer insights and preferences, he can work alongside your team to develop well-planned and executed initiatives. Jim is a readily available resource to help accelerate profitability. With him, your team won’t lack for the information, content, and tools needed to market and sell more effectively.

Neil Ruffolo


Digital Strategy

With a deep-rooted passion for creating powerful, across-the-business user experience (UX) strategies, Neil has helped companies amplify their products in the digital world for more than 25 years. He is a strong believer in the “80/20” rule, where 80% of digital results come from 20% of its users. That’s why he is constantly pursuing the most efficient systems strategies that will help deliver the greatest impact to manufacturers.

A wealth of knowledge and leadership in the tech arena, Neil stresses simplicity and tangible results when helping clients develop and implement digital strategies. He brings a keen understanding of how paid, owned, and earned channels must work in unison to achieve measurable, sustainable growth.

Manufacturing affiliations

Our team is active with industry events, research and networking to stay in touch with the latest trends and factors influencing the manufacturing industry.

Industrial Supply Association
Affiliated Distributors
Specialty Tools and Fasteners Distributors Association
Fabricators & Manufacturers Association, International