About Us 2019-08-07T16:44:34+00:00


Our ability to team up with you immediately, streamline organizational efforts, and boost product, marketing, and sales programs is a distinct advantage in today’s marketplace.

James Dorn

President – Corporate Strategy

A proven leader with more than 20 years of experience providing transformational growth strategies to global manufacturers, James is a true innovator and results-oriented executive. By forging a “shared vision for growth” within client company structures, he emphasizes the power of streamlining organizations and creating new business models to help increase market share. His philosophy and vision are the architects of our Allies in Growth™ approach.

Drawing upon deep industry knowledge and rigorous data analysis, James can spearhead growth initiatives for both supplier- and client-side teams. A strong team leader and an advocate for integrated partnerships, he has Dorn Group fully formed to be an immediate extension of your team to help boost market presence.

J Schneider

Product Strategy

J is an enthusiastic and collaborative leader, author and public speaker with the unique ability of helping leadership both formalize their vision for growth and implement change management across cross-functional teams. With over 25 years of conducting business in the EU, South America, EMEA and Asia for global manufactures of construction products, aerospace systems and high-tech solutions, J brings unique, well-informed operating insights to the table that show industrial firms how to reduce unnecessary inefficiencies while hitting growth targets. J captures experiences from the field to fuel a customer–back approach in helping industrials develop company-wide innovation, strategic plans and customer experience improvements.

Matt Troy

Marketing Strategy

As a critical thinker and strategic marketer, Matt is constantly surveying the manufacturing landscape from the ground up. He captures experiences in the field to help fuel his analyses of customer preference and competitive behavior, and provides an experienced outlook on how successful manufacturing industry leaders have honed their marketing campaigns to increase profitability.

Matt has a unique talent for identifying growth opportunities by analyzing both real-life scenarios and complex industry data. This helps him formulate the goals a client should strive for, how to compete, and how to implement new strategies. His marketing nirvana comes in the form of a well-planned, customer-centric marketing initiative designed to help you reach new audiences—and new levels of growth.

Jim Perdue

Sales Enablement Strategy

Jim is a dynamic sales enabler and skilled problem solver who works closely with manufacturing teams to help them continually expand their sales performance goals. Experienced in both direct and channel sales, his vision is to help your team become a high-velocity sales engine with the components of salespeople, marketers, and facilitators all running smoothly.

Meeting customers’ expectations is central to Jim’s blueprint for sustainable growth. With a robust capacity for translating real-world observations into buyer insights and preferences, he can work alongside your team as a voice of the customer—a readily available resource to help accelerate growth and profitability. Your team won’t lack for the information, content, and tools they need to sell more effectively.

Neil Ruffolo

Systems Strategy

With a deep-rooted passion for creating powerful, across-the-business user experience (UX) strategies, Neil has helped companies amplify their products in the digital world for more than 25 years. He is a strong believer in the “80/20” rule, where 80% of digital results come from 20% of its users. That’s why he is constantly pursuing the most efficient systems strategies that will help deliver the greatest impact to manufacturers.

A wealth of knowledge and leadership in the tech arena, Neil stresses simplicity and tangible results when helping clients develop and implement digital strategies. He brings a keen understanding of how paid, owned, and earned channels must work in unison to achieve measurable, sustainable growth.

Manufacturing affiliations

Our team is active with industry events, research and networking to stay in touch with the latest trends and factors influencing the manufacturing industry.

Industrial Supply Association
Affiliated Distributors
Specialty Tools and Fasteners Distributors Association
Fabricators & Manufacturers Association, International