Insights
-
Why Switch? How to Convert the Modern B2B End-User To Your Industrial Brand
Why should an end-user switch to your brand over what they’re currently using? If your response draws attention to an innovative product feature […]
-
Direct Selling: Manufacturers, Meet Your New Customer
The answer to selling direct without jeopardizing growth among your existing distributors is understanding what the end-user wants and developing an evolutionary strategy […]
-
Rightsizing Innovation for the Enterprise
J Schneider, managing director of the consulting practice at Dorn Group, answers the questions ‘What does innovation mean today?’, ‘Why is it important […]
-
Accelerating Out of the Crisis: Winning Market Share by Reengineering Your Go-To-Market Strategy
You can blame COVID all you want, but the transformative changes required for manufacturers to compete in today’s post-crisis landscape were going to […]
-
[White Paper] The Future Is Now: Driving Growth In A Post-Crisis World
The health crisis of 2020 hit the manufacturing industry in an unprecedented way. For the first time demand, supply, and workforce availability were […]