Insights
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Build the Room, Then Fill It: Using Demand Creation and Lead Generation In Concert to Grow Your Business
Marketers at manufacturing companies are responsible for building brand awareness, creating demand for products and services and converting that demand into qualified leads. […]
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Why Manufacturing Distributors are Losing Relevance – and What They Can Do About It
The role of manufacturing distributors has changed. Historically, distributors positioned themselves as product experts and were seen as valued advisers. Today, they are […]
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The Changing Face of Competition: Why Manufacturers Should Offer Add-On Services and Enhancements
Today’s end-users have access to a larger quantity of product information and manufacturing brands than ever before. For manufacturers, this means operating in […]
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Annual Marketing Planning: Making the Shift from Sales Support to Revenue Generation
Each year, marketing executives at manufacturing firms embark on the strategic annual marketing planning process. The objective of this process is to lay […]
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How Product Portfolio Management Is Key to Increasing Profitability
The average manufacturing company has thousands of items in their product portfolio. The 80/20 rule dictates that of these, around 20% of products […]