Insights
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3 Ways AI Translates Marketing Speak Into a Language Every Exec Understands
I like to use idiomatic expressions with my kids. A few simple words can convey wisdom and provoke thought about important things. Take […]
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4 Ways Manufacturers Can Meet the Rising Expectations of Private Equity
Given the continued rapid growth pattern of the private equity market (recently reaching a 3-year sum of $608B in capital), it has become […]
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What Business Are You Really In? Ask Your End Users
As Theordore Levitt pointed out in 1960, railroads stopped growing because they assumed themselves to be in the railroad business rather than in […]
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Simplify Your Sales Message to Help Prospects Understand the Value of Your Offer
Hypothetically speaking, let’s say you’ve got fifteen minutes to talk to your biggest prospect next week at a conference in Atlanta. You’ve been […]
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The Answer Is Yes. Amazon Will Disrupt Your Industry Too
A looming challenge for your distributors could be a rare chance to gain a competitive advantage for your brand. The Baader-Meinhof phenomenon, or […]