Serving manufacturing and distribution leadership teams pursuing market-leading growth

Mechanix Wear logo
Atkore International logo
Turtle and Hughes Logo
Highline Warren logo
southern carlson logo
IDEX logo
Baileigh Industrial logo

Typical client profile

Go-to-market path

We work with distributors and manufacturers that sell direct, through distribution or a combination of both.


MFG > Distributor > End User


MFG > End User


MFG > End User
MFG > Distributor > End User

Key characteristics

Product Offering

Tools, equipment, machinery, chemicals, commodities, systems, capital equipment


Distributors, wholesale, buying groups, eCommerce


Industrial, MRO, automotive, construction, aerospace & defense, agriculture, food processing, government, energy, natural resources, oil & gas, technology & telecommunications, transportation and utilities

Sales Force

Direct, sales agencies, field, inside and digital selling teams

Annual Revenue

$50M – $300M in annual revenue for manufacturers. $150M – $2B in annual revenue for distributors.

Selling Environment

Range from reordering products to complex solutions involving numerous decision makers


Americas, Europe, Asia Pacific and Middle East/Africa

Engagement Scope

Our minimum engagement is $50K with most clients ranging from $350K – $1M annually

Challenges we help manufacturing and distribution leaders overcome


  • Establish a vision for sustainable growth among leadership teams
  • Align the efforts of product-category, sales, marketing and service teams to elevate customer value
  • Differentiate your positioning, offering and go-to-market from the competition
  • Streamline organizational efforts through highly efficient, turn-key growth initiatives
  • Develop a company culture of excellence and innovation
  • Amplify the power of your brand while capturing new market share

Product & Category

  • Provide comprehensive strategies to help maximize return on innovation and category management
  • Determine best ways to avoid stagnation and minimize cost of unsold inventory
  • Create emotional connections with customers through dynamic positioning strategies
  • Utilize expert pricing analysis to make sure you’re hitting well-targeted goals
  • Conduct voice-of-customer research to see your products from buyers’ perspective


  • Identify segmentation strategies that will capitalize on growth opportunities
  • Create a competitive advantage by magnifying your value for customers
  • Capture digital feedback to measure market performance and readjust accordingly
  • Deploy targeted, account-based marketing strategies and best practices
  • Cultivate thought leadership content to influence buyer behavior
  • Create compelling, engaging events that maximize customer interaction


  • Create customized, highly effective sales support techniques to help close deals
  • Utilize engagement analyses to help you speak more clearly to customer needs
  • Mobilize your organizational value to enhance channel sales efforts
  • Emphasize lifetime customer value when targeting growth opportunities
  • Generate buyer preference insights that help target buyers more effectively
  • Optimize CRM lead management process to convert leads into customers