Insights
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Maximizing New Product Introduction ROI
Industry experts James Dorn, John Gunderson, J Schneider, and Jim Perdue delve into the latest trends and best practices for New Product Introduction […]
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Category & Supplier Management Strategies
Customers are experiencing price increase fatigue and looking for new ways to reduce costs in their operations. James Dorn shares thoughts on how […]
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Profit Levers For a Tightening Year
One quarter through 2023 the pricing pendulum appears to be reversing with volume moderating across most distribution sectors. Dorn Group’s James Dorn and […]
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How Legacy Commercial Team Silos Hurt Customer Experience and Hinder Sales
Customers don’t care about your legacy silos. They want a seamless experience throughout the buyer journey. Watch Larry Wegner, Jim Perdue, John Gunderson […]
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How to Win More Loyal Customers With Strategic Buyer Journey Mapping
Industrial projects offer abundant #B2B selling opportunities. Larry Wegman, James Dorn, Jim Perdue and John Gunderson discuss how leading solution providers align their […]