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February 14, 2024
Our 2024 State of the Channel Executive Briefing dives into key trends and challenges in distribution and manufacturing, drawing on surveys across both […]
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January 23, 2024
James Dorn and J Schneider discuss the pivotal choice between profit and growth in manufacturing and distribution. The key to success lies in […]
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December 14, 2023
What does “channel marketing” really mean? James Dorn, John Gunderson and Jim Perdue define the term once and for all, including the 2 […]
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November 30, 2023
This article was reprinted with permission from Modern Distribution Management (MDM). It is a great publication and we highly recommend becoming an MDM […]
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November 21, 2023
In a market where loyalty is fleeting, brand strategy can be the secret weapon for businesses looking to elevate their performance. Watch James Dorn and Jim […]