The 3 Most Overlooked and Costly E-Commerce Success Factors

Are you like the 70% of companies we surveyed who are struggling with e-commerce? Watch James Dorn, Jason Capshaw and John Gunderson reveal why only 3 out of 10 are getting it right and achieving positive ROI. They emphasize the importance of engaging your existing sales force to understand how digital tools can enhance their effectiveness.

Key Takeaways

  • Only 3 out of 10 companies have successfully implemented e-commerce with positive ROI, indicating widespread struggles in this area.

  • A minimum viable product (MVP) approach can prevent costly mistakes by quickly gathering feedback from customers.

  • Prioritizing MVP development around core customers rather than the long tail can accelerate adoption and minimize overbuilding.

  • Internal engagement is essential, as e-commerce initiatives should complement and extend the capabilities of the sales team.

  • Effective attribution methods are critical for accurately measuring the success of e-commerce investments and understanding customer interactions across channels.

Thoughts? Questions?

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