Direct Selling: Manufacturers, Meet Your New Customer
https://vimeo.com/645308504 The answer to selling direct without jeopardizing growth among your existing distributors is understanding what the end-user wants and developing an evolutionary [...]
Accelerating Out of the Crisis: Winning Market Share by Reengineering Your Go-To-Market Strategy
You can blame COVID all you want, but the transformative changes required for manufacturers to compete in today’s post-crisis landscape were going to [...]
Drive Growth and Outmaneuver the Competition with a Holistic Go-to-Market Strategy
In the business world, “go-to-market strategy” is a bit of a buzzword. If you’ve been in the manufacturing industry for any length of [...]
Driving Demand with an Enterprise-Wide, End-User Segmentation Strategy
Manufacturing companies exist because of their customers. Yet companies that sell their products through distributors can all too easily forget about their end-users. [...]
New Market Entry: How to Fuel Growth by Penetrating New Markets
Your manufacturing firm is constantly in pursuit of growth. But if there’s one thing that can derail your plans for advancement, it’s down [...]