Defining a Holistic Customer Throughout the Manufacturing Buyer’s Journey
The way we think about customers needs to change because the way customers think about us is changing as our worlds become more [...]
Mastering Growth Strategy Through Boom or Bust with ITR Economics
Every business goes through its ups and downs. The trick to sustained, long-term growth is knowing what business cycle phase your company is [...]
Understanding Economic Cycles Is the Key to Market Share Growth
Your business may have been up 15% last year, but so was everyone else. This fact can be lost as companies focus on [...]
4 Ways Manufacturers Can Meet the Rising Expectations of Private Equity
Given the continued rapid growth pattern of the private equity market (recently reaching a 3-year sum of $608B in capital), it has become [...]
What Business Are You Really In? Ask Your End Users
As Theordore Levitt pointed out in 1960, railroads stopped growing because they assumed themselves to be in the railroad business rather than in [...]