Going From Transactional Joint Planning Purgatory to Channel Strategy Nirvana
Recently, manufacturers have been resurrecting the strategies they developed two to three years ago. However, some elements of those strategies included how they [...]
The Benefits of B2B Voice of Audience Research
https://youtu.be/ooDf-362cAU Is your company betting on random anecdotal feedback to make big decisions? When done right, voice of audience research provides the solid [...]
Building Better Customer Moats
https://youtu.be/-XoRSNbcJwE How can channel partner collaboration increase customer loyalty and share-of-wallet? Watch J Schneider and James Dorn discuss how innovative B2B suppliers and [...]
Why Switch? How to Convert the Modern B2B End-User To Your Industrial Brand
https://vimeo.com/704676278 Why should an end-user switch to your brand over what they’re currently using? If your response draws attention to an innovative product [...]
Rightsizing Innovation for the Enterprise
https://vimeo.com/642864703 J Schneider, managing director of the consulting practice at Dorn Group, answers the questions 'What does innovation mean today?', 'Why is it [...]