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3 Essential Components of a Successful E-Commerce Strategy

https://youtu.be/C-TLtHQjsPw An exceptional digital buyer experience takes more than just the right software. Watch James Dorn, Jason Capshaw and John Gunderson discuss the [...]

3 Essential Components of a Successful E-Commerce StrategyJames Dorn2023-03-17T08:56:48-05:00

3 Barriers To A Successful E-Commerce Strategy Implementation

https://www.youtube.com/watch?v=4CFpDQiYJtQ The B2B e-commerce customer experience should be at least as easy as contacting an account manager. Watch James Dorn, Jason Capshaw and [...]

3 Barriers To A Successful E-Commerce Strategy ImplementationJames Dorn2023-02-23T10:20:31-06:00

Is The Self-Service Customer Choosing Your Brand? 

https://youtu.be/cyPri5xxlgI More industrial manufacturers and distributors are enabling end-users with self-serve programs like onsite vending, digital ordering, EDI, and online product training to [...]

Is The Self-Service Customer Choosing Your Brand? Neil Ruffolo2022-08-11T15:24:11-05:00

Why Switch? How to Convert the Modern B2B End-User To Your Industrial Brand

https://vimeo.com/704676278 Why should an end-user switch to your brand over what they’re currently using? If your response draws attention to an innovative product [...]

Why Switch? How to Convert the Modern B2B End-User To Your Industrial BrandNeil Ruffolo2022-05-03T10:16:26-05:00

Direct Selling: Manufacturers, Meet Your New Customer

https://vimeo.com/645308504 The answer to selling direct without jeopardizing growth among your existing distributors is understanding what the end-user wants and developing an evolutionary [...]

Direct Selling: Manufacturers, Meet Your New CustomerJames Dorn2021-11-22T16:34:18-06:00

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Categories

  • Channel Distribution
  • Company Culture
  • Corporate
  • Customer Experience
  • Customer Retention
  • Digital Commerce
  • Innovation
  • Inventory Management
  • Marketing
  • New Customer Acquisition
  • Product
  • Sales
  • Systems
  • Virtual Engagement
We help growth-minded manufacturing and distribution company executives craft and execute strategies that elevate their organizations and their careers.
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