Virtual Engagement Archives - Page 2 of 2

Pricing for Digital Commerce

One of the biggest factors limiting the success of B2B distributor eCommerce is pricing. James Dorn looks at pricing strategy and two schools of thought on how distributors look at the ROI equation for their eCommerce revenues. Listen to this episode of The MDM Podcast now: James Dorn is a regular guest on The MDM Podcast. Listen on your favorite podcast platform. Thoughts? Questions? As always, feel free to reach out to talk in greater depth about these and other issues impacting your business. Podcast Transcript: Tom Gale: [...]

Pricing for Digital CommerceJames Dorn2023-06-19T09:54:51-05:00

3 Essential Components of a Successful E-Commerce Strategy

https://youtu.be/C-TLtHQjsPw An exceptional digital buyer experience takes more than just the right software. Watch James Dorn, Jason Capshaw and John Gunderson discuss the intersection of people, processes and technology in a successful e-commerce strategy. Thoughts? Questions? As always, feel free to reach out to talk in greater depth about these and other issues impacting your business.

3 Essential Components of a Successful E-Commerce StrategyJames Dorn2023-03-17T08:56:48-05:00

3 Barriers To A Successful E-Commerce Strategy Implementation

https://www.youtube.com/watch?v=4CFpDQiYJtQ The B2B e-commerce customer experience should be at least as easy as contacting an account manager. Watch James Dorn, Jason Capshaw and John Gunderson share what prevents many distributors from realizing the potential value of an investment in tech. Thoughts? Questions? As always, feel free to reach out to talk in greater depth about these and other issues impacting your business.

3 Barriers To A Successful E-Commerce Strategy ImplementationJames Dorn2023-02-23T10:20:31-06:00

Is The Self-Service Customer Choosing Your Brand?

https://youtu.be/cyPri5xxlgI More industrial manufacturers and distributors are enabling end-users with self-serve programs like onsite vending, digital ordering, EDI, and online product training to grow and take market share from the competition. Dorn Group's J Schneider, John Gunderson, and Jim Perdue dive deeper. Video Transcript: John Gunderson: Today, we're going to talk about customer self-service and what that means to manufacturers. So recently, the three of us were talking to a CEO about customer self-serve and what that meant to them. So we're just going to have a chat here today, all three [...]

Is The Self-Service Customer Choosing Your Brand? Neil Ruffolo2022-08-11T15:24:11-05:00

Direct Selling: Manufacturers, Meet Your New Customer

https://vimeo.com/645308504 The answer to selling direct without jeopardizing growth among your existing distributors is understanding what the end-user wants and developing an evolutionary strategy that diversifies revenue streams. Are you ready for the next wave of disruption? Learn how manufacturers are diversifying their revenue streams to leverage disruption for growth: Gain insight on creating a successful direct sales strategy Lead your leadership team through the process of developing a direct sale strategy. Discover why end users are seeking to purchase directly from manufacturers. How to implement an evolutionary (crawl/walk/run) plan to [...]

Direct Selling: Manufacturers, Meet Your New CustomerJames Dorn2021-11-22T16:34:18-06:00