How to See Beyond the Martech Hype from the Top of Mt. Stupid
There is nothing new under the sun. In my experience, most things touted as totally new are a natural evolution of what came [...]
Customer Data Platforms – The ABCs About CDPs
Every few years it seems like there is a new customer data technology with a slightly different name using very similar acronyms: Marketing [...]
3 Ways AI Translates Marketing Speak Into a Language Every Exec Understands
I like to use idiomatic expressions with my kids. A few simple words can convey wisdom and provoke thought about important things. Take [...]
The Answer Is Yes. Amazon Will Disrupt Your Industry Too
A looming challenge for your distributors could be a rare chance to gain a competitive advantage for your brand. The Baader-Meinhof phenomenon, or [...]