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Are Your Metrics Misleading? Avoid These 6 Mistakes of Business Intelligence

I started off intending to write an article on metrics. What I realized quickly was there was no real consensus on specific metrics. [...]

Are Your Metrics Misleading? Avoid These 6 Mistakes of Business Intelligence Dan Roglin 2019-08-07T14:37:45+00:00

How to See Beyond the Martech Hype from the Top of Mt. Stupid

There is nothing new under the sun. In my experience, most things touted as totally new are a natural evolution of what came [...]

How to See Beyond the Martech Hype from the Top of Mt. Stupid Neil Ruffolo 2019-05-02T10:20:12+00:00

3 Ways AI Can Translate Marketing Speak Into a Language Every Exec Understands

I like to use idiomatic expressions with my kids. A few simple words can convey wisdom and provoke thought about important things. Take [...]

3 Ways AI Can Translate Marketing Speak Into a Language Every Exec Understands Neil Ruffolo 2019-07-31T10:26:06+00:00

The Answer Is Yes. Amazon Will Disrupt Your Industry Too

A looming challenge for your distributors could be a rare chance to gain a competitive advantage for your brand. The Baader-Meinhof phenomenon, or [...]

The Answer Is Yes. Amazon Will Disrupt Your Industry Too Neil Ruffolo 2019-05-02T10:13:10+00:00

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