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B2B Suppliers Don’t Need Point-Of-Sale Data To Grow Market Share

https://youtu.be/ur1wDJH7I9Y 9 out of 10 manufacturers want access to more point-of-sale data. But who needs POS when you've got market intelligence? Watch James [...]

B2B Suppliers Don’t Need Point-Of-Sale Data To Grow Market ShareJames Dorn2023-01-26T09:04:04-06:00

Stop Trying To Emulate Amazon, Start Listening To Your End Customers

Too many companies today are trying to emulate, or even copy, the strategies of their competitors thinking it will help their business in [...]

Stop Trying To Emulate Amazon, Start Listening To Your End CustomersJames Dorn2023-01-27T15:08:10-06:00

Are Your Metrics Misleading? Avoid These 6 Mistakes of Business Intelligence

I started off intending to write an article on metrics. What I realized quickly was there was no real consensus on specific metrics. [...]

Are Your Metrics Misleading? Avoid These 6 Mistakes of Business IntelligenceDan Roglin2021-11-17T09:52:10-06:00

How to See Beyond the Martech Hype from the Top of Mt. Stupid

There is nothing new under the sun. In my experience, most things touted as totally new are a natural evolution of what came [...]

How to See Beyond the Martech Hype from the Top of Mt. StupidNeil Ruffolo2021-11-17T10:55:00-06:00

3 Ways AI Can Translate Marketing Speak Into a Language Every Exec Understands

I like to use idiomatic expressions with my kids. A few simple words can convey wisdom and provoke thought about important things. Take [...]

3 Ways AI Can Translate Marketing Speak Into a Language Every Exec UnderstandsNeil Ruffolo2021-11-17T10:59:52-06:00
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Categories

  • Channel Distribution
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  • Customer Retention
  • Digital Commerce
  • Innovation
  • Inventory Management
  • Marketing
  • New Customer Acquisition
  • Product
  • Sales
  • Systems
  • Virtual Engagement
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