Are Your Metrics Misleading? Avoid These 6 Mistakes of Business Intelligence
I started off intending to write an article on metrics. What I realized quickly was there was no real consensus on specific metrics. [...]
How to See Beyond the Martech Hype from the Top of Mt. Stupid
There is nothing new under the sun. In my experience, most things touted as totally new are a natural evolution of what came [...]
3 Ways AI Translates Marketing Speak Into a Language Every Exec Understands
I like to use idiomatic expressions with my kids. A few simple words can convey wisdom and provoke thought about important things. Take [...]
The Answer Is Yes. Amazon Will Disrupt Your Industry Too
A looming challenge for your distributors could be a rare chance to gain a competitive advantage for your brand. The Baader-Meinhof phenomenon, or [...]