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Going From Transactional Joint Planning Purgatory to Channel Strategy Nirvana

Recently, manufacturers have been resurrecting the strategies they developed two to three years ago. However, some elements of those strategies included how they [...]

Going From Transactional Joint Planning Purgatory to Channel Strategy NirvanaNeil Ruffolo2023-01-27T15:44:18-06:00

Rethinking B2B Go-To-Market Strategy and Resource Allocation

You need a go-to-market strategy to successfully bring in repeated and dependable business. To create this plan, distributors have different teams in charge [...]

Rethinking B2B Go-To-Market Strategy and Resource AllocationJames Dorn2023-01-27T14:49:09-06:00

B2B Suppliers Don’t Need Point-Of-Sale Data To Grow Market Share

https://youtu.be/ur1wDJH7I9Y 9 out of 10 manufacturers want access to more point-of-sale data. But who needs POS when you've got market intelligence? Watch James [...]

B2B Suppliers Don’t Need Point-Of-Sale Data To Grow Market ShareJames Dorn2023-01-26T09:04:04-06:00

Why An All Push No Pull B2B Channel Strategy Is No Longer Viable

How can manufacturers balance the push-pull investments they need to have to make it in today’s rapidly changing environment? A major problem today [...]

Why An All Push No Pull B2B Channel Strategy Is No Longer ViableJames Dorn2023-01-27T14:56:02-06:00

Stop Trying To Emulate Amazon, Start Listening To Your End Customers

Too many companies today are trying to emulate, or even copy, the strategies of their competitors thinking it will help their business in [...]

Stop Trying To Emulate Amazon, Start Listening To Your End CustomersJames Dorn2023-01-27T15:08:10-06:00
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Categories

  • Channel Distribution
  • Company Culture
  • Corporate
  • Customer Experience
  • Customer Retention
  • Digital Commerce
  • Innovation
  • Inventory Management
  • Marketing
  • New Customer Acquisition
  • Product
  • Sales
  • Systems
  • Virtual Engagement
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