Product Archives

New Market Entry: How to Fuel Growth by Penetrating New Markets

Your manufacturing firm is constantly in pursuit of growth. But if there’s one thing that can derail your plans for advancement, it’s down cycles in your core markets. It’s fairly easy to keep pace with growth targets when times are good. But if you want your manufacturing firm to consistently outperform market growth, you must find ways to capture more market share even when your core markets are slowing down. New market entry, or market development, allows you to do just that. By leveraging your existing products into new markets, you [...]

New Market Entry: How to Fuel Growth by Penetrating New MarketsJames Dorn2021-11-17T08:44:27-06:00

Why Switch? How to Convert the Modern B2B End-User To Your Industrial Brand

https://vimeo.com/704676278 Why should an end-user switch to your brand over what they’re currently using? If your response draws attention to an innovative product feature or specification, then your selling proposition needs some retooling. Today’s buyer doesn’t care about your brand. They don’t care about your latest innovative product either. What they care about is in their facility. They care about the problems that their teams are experiencing. End-user buying behavior has changed through the COVID era and is continuing to evolve. Manufacturers and distributors need to evolve their sales and marketing [...]

Why Switch? How to Convert the Modern B2B End-User To Your Industrial BrandNeil Ruffolo2022-05-03T10:16:26-05:00

Catalyzing Growth: Unveiling the Strategic Pivots of Fastenal in a Digital Era

https://youtu.be/mmC2HHBK6TY Fastenal's success story is not just a case study. It's a blueprint for navigating the dynamic B2B landscape. From a B2B distributor with a branch in every city to a trailblazer in the digital era, Fastenal's strategic pivots are nothing short of revolutionary. In this episode of The MDM Podcast, John Gunderson and Tom Gale explore how Fastenal doubled sales from $3.33 billion to $6.98 billion in just a decade, defying industry norms. John Gunderson's three-part series on Fastenal's business transformation provides a captivating narrative of how the B2B distributor [...]

Catalyzing Growth: Unveiling the Strategic Pivots of Fastenal in a Digital EraJohn Gunderson2024-02-23T15:24:34-06:00

How IIoT and AI Spell Opportunity for Non-Connected Products Too

https://youtu.be/yrRkGyobj2g Even low-tech products are part of a connected ecosystem. James Dorn and J Schneider describe how the pervasiveness of IIoT and AI / Machine Learning is a competitive opportunity for all distributors and suppliers. Thoughts? Questions? As always, feel free to reach out to talk in greater depth about these and other issues impacting your business.

How IIoT and AI Spell Opportunity for Non-Connected Products TooJames Dorn2023-07-06T09:01:33-05:00

Why Now Is The Moment To Invest In New Product Introductions

https://www.youtube.com/watch?v=QIqyFfTdPZQ Our data suggests there is a window of opportunity to gain a competitive advantage through NPIs. Watch James Dorn and J Schneider discuss success factors relating to line extensions versus new-to-the-market innovations. Thoughts? Questions? As always, feel free to reach out to talk in greater depth about these and other issues impacting your business.

Why Now Is The Moment To Invest In New Product IntroductionsJames Dorn2023-09-27T08:59:16-05:00