How IIoT and AI Spell Opportunity for Non-Connected Products Too
https://youtu.be/yrRkGyobj2g Even low-tech products are part of a connected ecosystem. James Dorn and J Schneider describe how the pervasiveness of IIoT and AI [...]
Why Now Is The Moment To Invest In New Product Introductions
https://www.youtube.com/watch?v=QIqyFfTdPZQ Our data suggests there is a window of opportunity to gain a competitive advantage through NPIs. Watch James Dorn and J Schneider [...]
Category & Supplier Management Strategies
Customers are experiencing price increase fatigue and looking for new ways to reduce costs in their operations. James Dorn shares thoughts on how [...]
Pitfalls Jeopardizing The Success Of B2B New Product Introductions
https://youtu.be/LjMv3GV4Zq4 Forget the NPL/NPI checklist. The end of your stage gate process should should be the beginning of a long-term commitment to solution [...]
Why Switch? How to Convert the Modern B2B End-User To Your Industrial Brand
https://vimeo.com/704676278 Why should an end-user switch to your brand over what they’re currently using? If your response draws attention to an innovative product [...]