Going From Transactional Joint Planning Purgatory to Channel Strategy Nirvana
Recently, manufacturers have been resurrecting the strategies they developed two to three years ago. However, some elements of those strategies included how they [...]
It’s Time to Make Strategic Business Agreements More Strategic
This article was originally published by Modern Distribution Management (MDM) and is used here with permission. For more than 50 years MDM has provided [...]
Is The Self-Service Customer Choosing Your Brand?
https://youtu.be/cyPri5xxlgI More industrial manufacturers and distributors are enabling end-users with self-serve programs like onsite vending, digital ordering, EDI, and online product training to [...]
Why Switch? How to Convert the Modern B2B End-User To Your Industrial Brand
https://vimeo.com/704676278 Why should an end-user switch to your brand over what they’re currently using? If your response draws attention to an innovative product [...]
Identity Resolution: The Personalized Marketing Success Factor No One Else Tells You About
Every B2B digital marketer has heard this at least once: “I just want to know who is visiting our website.” It is the [...]