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Sales Strategy 2019-01-07T16:32:13+00:00

Our sales strategies concentrate on helping you truly differentiate your company from all others by speaking directly to your customers’ needs. The engagement analyses we’re able to generate help us specify your buyer preferences and guide the creation of customized, highly effective sales support materials. Your distributor sales partners will be able to sell more effectively on your behalf as well.

Sales Enablement

Sales teams that don’t have the resources they need to support their efforts sell less and are less profitable. It seems easily avoidable, but often times it’s a big problem.

We can help you create compelling sales resources that will be sure to communicate your value add—making an immediate impact on your sales goals.

Channel Strategy & Management

Maximizing the efforts of your channel partners – while not easy – is usually a hidden source of growth, not the massive frustration it can become without a clear strategy.

By creating powerful sales assets together, we can enhance channel efforts, whether you’re looking to harness more from your current channel partners or revisit your approach.

Buyer Insights & Personas

How well do you really know the triggers that work to significantly increase your sales efforts? Getting into the psyche of your buyers is a great place to start.

The ability to generate buyer preference insights and personas will greatly enhance your team’s efforts to not only target buyers more effectively, but serve them better as well.

Lead Management

CRM isn’t just a technology solution—it’s a window into how your customers are behaving, and why.

Our CRM engine can help refine your lead management process considerably and capture more buyers.

Outbound Telemarketing

Telemarking? Today? That still works?

Yes, telemarketing still works. Especially when good scripts and well-organized appointment setting are part of the process. We can help you optimize your efforts on the phones.

Sales Promotion

The ecosystem of manufactured goods is as crowded as ever. Gone are the days of, ‘if you put it on sale, the sales will come.’

When making the time and cost commitment to sales promotions, we can help make sure they have the desired effect of amplifying (and measuring) your brand value.

“Dorn helped us align our teams and activities to effectively change the conversation with our channel partners and end-users. It is no small coincidence we are experiencing our best year ever.”
— Ben Wulf
CEO, Portacool

“We set out to redefine new product launches at an organizational level to more effectively capture return on invested capital. The results set a new standard for our product, marketing and sales teams.”
— Robert Varzino
GM, JPW Industries