Annual Marketing Planning: Making the Shift from Sales Support to Revenue Generation
Each year, marketing executives at manufacturing firms embark on the strategic annual marketing planning process. The objective of this process is to lay [...]
The Simple Questions You Should Ask Your Manufacturing Product Managers to Avoid the Reactionary Problem-Solving Cycle
Manufacturing product managers have a uniquely challenging job, one that makes it especially difficult to find time for bigger-picture thinking. As the product [...]