The way we think about customers needs to change because the way customers think about us is changing as our worlds become more [...]
About Dan RoglinDan is VP, Strategy, at Dorn Group. Read more about us.
I started off intending to write an article on metrics. What I realized quickly was there was no real consensus on specific metrics. [...]
Every few years it seems like there is a new customer data technology with a slightly different name using very similar acronyms: Marketing [...]
Databases are only as good as their content. Yet, many times the contents of a database can be surprising. For some manufacturers the [...]
As Theordore Levitt pointed out in 1960, railroads stopped growing because they assumed themselves to be in the railroad business rather than in [...]