Are Your Metrics Misleading? Avoid These 6 Mistakes of Business Intelligence
I started off intending to write an article on metrics. What I realized quickly was there was no real consensus on specific metrics. [...]
Customer Data Platforms – The ABCs About CDPs
Every few years it seems like there is a new customer data technology with a slightly different name using very similar acronyms: Marketing [...]
What’s In Your Database?
Databases are only as good as their content. Yet, many times the contents of a database can be surprising. For some manufacturers the [...]
What Business Are You Really In? Ask Your End Users
As Theodore Levitt pointed out in 1960, railroads stopped growing because they assumed themselves to be in the railroad business rather than in [...]