In today's fast-paced and ever-changing business environment, distributors and manufacturers must understand their customers and their needs to create a defensible market position. To protect your market share and customer base, it is critical for your business to create a system that encourages customers to repeatedly return to your product or services. https://youtu.be/-XoRSNbcJwE Keeping your customers from going to your competitors requires that you build a strong moat around them – a defensible position from which you can defend what you have already built. How do you boost customer loyalty? What [...]