Is The Gap Between Customer Service and Customer Experience Limiting Your Market Share?

IIs customer loyalty dead? Is there any way for manufacturers and distributors to win the loyalty of their customers? Or are there simply too many competitors in the marketplace today to merit any real effort to gain and maintain loyal customers? At Dorn Group, we firmly believe that customer loyalty is not dead. The key to revitalizing this relationship is for manufacturers and distributors to understand and improve the customer experience. https://youtu.be/CG8BDOvt6K0 What is customer experience? It encompasses the entire journey a customer goes through, from pre- to post-purchase. For manufacturers [...]

Is The Gap Between Customer Service and Customer Experience Limiting Your Market Share?2023-03-09T11:46:38-06:00

Fact or Fiction? Suppliers Are Providing Distributors More Value Today Than 5 Years Ago

Are suppliers really providing distributors with more value today than they were five years ago? We’ve heard people talking about this topic, so let’s take a look at this statement and explore if it’s fact or fiction. This statement can be argued both ways. But we believe that suppliers are, in fact, providing more value to distributors today than they have in the past. https://youtu.be/hkOWrJaEtuQ In this article, we’ll look at what suppliers are currently doing that makes that relationship better. Of course, the other side of this argument is relevant [...]

Fact or Fiction? Suppliers Are Providing Distributors More Value Today Than 5 Years Ago2023-03-07T11:40:45-06:00

Rightsizing Innovation for the Enterprise

https://vimeo.com/642864703 J Schneider, managing director of the consulting practice at Dorn Group, answers the questions 'What does innovation mean today?', 'Why is it important to have the customer at the center of innovation?', and 'How do you build a culture of innovation?'. Video Transcript: Tom Lovell: And welcome everybody. This session we're going to be starting today is going to be Rightsizing Innovation for the Enterprise. I'm Tom Lovell, manufacturing and distribution industry lead from Hike2. During the session, you'll hear from one of our partners in the manufacturing industry about how [...]

Rightsizing Innovation for the Enterprise2021-11-17T16:49:37-06:00