https://youtu.be/LjMv3GV4Zq4 Forget the NPL/NPI checklist. The end of your stage gate process should should be the beginning of a long-term commitment to solution selling and customer adoption. Thoughts? Questions? As always, feel free to reach out to talk in greater depth about these and other issues impacting your business.
Recently, manufacturers have been resurrecting the strategies they developed two to three years ago. However, some elements of those strategies included how they actually evaluated distributor partnerships – even though they may not have worked closely or communicated as well as they could have with their distributors in the past. So, we’re advising them to slow down. https://youtu.be/tTA-ZsyScTc What was appropriate then may no longer be appropriate for your business today, post-pandemic. Because so much has changed, some strategies should change too. Modern Joint Planning Instead of having the same relationship [...]
https://youtu.be/ooDf-362cAU Is your company betting on random anecdotal feedback to make big decisions? When done right, voice of audience research provides the solid foundation needed to make better strategic decisions and gain a competitive advantage. Video Transcript: James Dorn: I got to say, distributors are tired of hearing about all the threats that are facing their business. You know, the folks I talk to, John, they are just saying, "Listen, I understand all the things that are threatening our business, what I don't understand as clearly is how do I start [...]
In today's fast-paced and ever-changing business environment, distributors and manufacturers must understand their customers and their needs to create a defensible market position. To protect your market share and customer base, it is critical for your business to create a system that encourages customers to repeatedly return to your product or services. https://youtu.be/-XoRSNbcJwE Keeping your customers from going to your competitors requires that you build a strong moat around them – a defensible position from which you can defend what you have already built. How do you boost customer loyalty? What [...]
https://vimeo.com/642864703 J Schneider, managing director of the consulting practice at Dorn Group, answers the questions 'What does innovation mean today?', 'Why is it important to have the customer at the center of innovation?', and 'How do you build a culture of innovation?'. Video Transcript: Tom Lovell: And welcome everybody. This session we're going to be starting today is going to be Rightsizing Innovation for the Enterprise. I'm Tom Lovell, manufacturing and distribution industry lead from Hike2. During the session, you'll hear from one of our partners in the manufacturing industry about how [...]
