Marketing Archives - Page 11 of 11

Customer Data Platforms – The ABCs About CDPs

Every few years it seems like there is a new customer data technology with a slightly different name using very similar acronyms: Marketing Customer Information Files (MCIFs), Customer Relationship Management (CRM), Campaign Management Systems (CMS), Data Management Platforms (DMP), Marketing Data Warehouses (MDW), to name some. No wonder it is confusing to those not initiated in customer data technology. Now, along comes Customer Data Platforms (CDPs). Is this just a juggling of the same three words and a spin on the same technology we have been using for years? Or, is [...]

Customer Data Platforms – The ABCs About CDPsDan Roglin2021-11-17T10:56:14-06:00

3 Ways AI Can Translate Marketing Speak Into a Language Every Exec Understands

I like to use idiomatic expressions with my kids. A few simple words can convey wisdom and provoke thought about important things. Take for example “A bird in the hand is worth two in the bush.” This saying opens the door to ponder things like ambition, risk, envy, and gratitude. One of my favorites is “Don’t lose sight of the forest for the trees” to warn against the pitfalls of focusing on parts without considering them together as a whole. And to avoid the opposite extreme I will remind them that [...]

3 Ways AI Can Translate Marketing Speak Into a Language Every Exec UnderstandsNeil Ruffolo2021-11-17T10:59:52-06:00

The Answer Is Yes. Amazon Will Disrupt Your Industry Too

A looming challenge for your distributors could be a rare chance to gain a competitive advantage for your brand. The Baader-Meinhof phenomenon, or frequency illusion, happens when something that you recently became aware of starts popping up everywhere. This happened to one of our clients following an annual planning session when we raised the topic of Amazon Business. Even before catching a flight out of Chicago he forwarded two news items supporting the idea that eventually every manufacturer will be impacted by the e-commerce juggernaut. All of a sudden Amazon Business [...]

The Answer Is Yes. Amazon Will Disrupt Your Industry TooNeil Ruffolo2021-11-22T16:39:59-06:00