How To Harness Brand Power to Expand Market Share and Inspire Loyalty

https://youtu.be/ePLryAht8x8 In a market where loyalty is fleeting, brand strategy can be the secret weapon for businesses looking to elevate their performance. Watch James Dorn and Jim Perdue explore the potential power rooted in your brand. Start with a clear and customer-centric value proposition. Evaluate and optimize the overall brand portfolio for maximum impact. Use the brand strategically to steal market share from competitors. Leverage the brand to enhance customer loyalty and maintain share of wallet. Address internal challenges related to cultural fit and employee alignment for effective brand representation. Thoughts? Questions? Ask us about [...]

How To Harness Brand Power to Expand Market Share and Inspire Loyalty2024-02-12T16:09:43-06:00

Driving Demand with an Enterprise-Wide, End-User Segmentation Strategy

Manufacturing companies exist because of their customers. Yet companies that sell their products through distributors can all too easily forget about their end-users. After all, from the manufacturer’s perspective, distributors are their customers. In many respects, distributors make manufacturers’ lives easier. But unless manufacturers do the work of uncovering their core customer segments, they will always be at the mercy of distributors to drive demand and add value to their end-users. It's not that most manufacturing marketing strategies don't consider customer segmentation at all. It’s just that these efforts are often [...]

Driving Demand with an Enterprise-Wide, End-User Segmentation Strategy2022-08-11T15:19:34-05:00

Channel Marketing Beyond the Basics: Best Practices for Driving Revenue and Profits

https://www.youtube.com/watch?v=LFx--41sm8k What does "channel marketing" really mean? James Dorn, John Gunderson and Jim Perdue define the term once and for all, including the 2 primary objectives that tend to get lost in the details of execution. Then they take a deep dive into best practices for driving revenue and profit performance in this important, but often vague and misunderstood area of B2B manufacturing product commercialization. Thoughts? Questions? Ask us about internal pricing surveys and industry benchmarking to keep your company competitive in the months ahead.

Channel Marketing Beyond the Basics: Best Practices for Driving Revenue and Profits2024-02-12T15:58:34-06:00

How to Win More Loyal Customers With Strategic Buyer Journey Mapping

https://youtu.be/ZXqxwb8S4O8?dorn=01 Industrial projects offer abundant #B2B selling opportunities. Larry Wegman, James Dorn, Jim Perdue and John Gunderson discuss how leading solution providers align their approach with the project lifecycle to increase sales and improve customer experience. Thoughts? Questions? As always, feel free to reach out to talk in greater depth about these and other issues impacting your business.

How to Win More Loyal Customers With Strategic Buyer Journey Mapping2023-05-19T15:01:33-05:00