https://www.youtube.com/watch?v=QIqyFfTdPZQ Our data suggests there is a window of opportunity to gain a competitive advantage through NPIs. Watch James Dorn and J Schneider discuss success factors relating to line extensions versus new-to-the-market innovations. Thoughts? Questions? As always, feel free to reach out to talk in greater depth about these and other issues impacting your business.
https://youtu.be/sDhrPhmEjT4 Customers don't care about your legacy silos. They want a seamless experience throughout the buyer journey. Watch Larry Wegner, Jim Perdue, John Gunderson and James Dorn talk about the benefits of cross-functional commercial team cooperation. Thoughts? Questions? As always, feel free to reach out to talk in greater depth about these and other issues impacting your business.
https://youtu.be/ur1wDJH7I9Y 9 out of 10 manufacturers want access to more point-of-sale data. But who needs POS when you've got market intelligence? Watch James Dorn and distribution veteran John Gunderson explain. Thoughts? Questions? As always, feel free to reach out to talk in greater depth about these and other issues impacting your business.
https://youtu.be/ooDf-362cAU Is your company betting on random anecdotal feedback to make big decisions? When done right, voice of audience research provides the solid foundation needed to make better strategic decisions and gain a competitive advantage. Video Transcript: James Dorn: I got to say, distributors are tired of hearing about all the threats that are facing their business. You know, the folks I talk to, John, they are just saying, "Listen, I understand all the things that are threatening our business, what I don't understand as clearly is how do I start [...]
https://youtu.be/R6rzVBpInmA The challenges distributors are facing as they head into 2023 are too numerous to count. Watch James Dorn and J Schneider break down the top 5 priority threats. Read more about the evolution of B2B channel sales and actionable ways distributors can stay relevant and grow. Follow Dorn on LinkedIn for more channel strategy and insights for industrial manufacturers and distributors. Video Transcript: James Dorn: So if you're a distributor, your account managers are having 40% fewer meaningful interactions with your customers. That is an alarming amount. J Schneider: I [...]
