The Benefits of B2B Voice of Audience Research

https://youtu.be/ooDf-362cAU Is your company betting on random anecdotal feedback to make big decisions? When done right, voice of audience research provides the solid foundation needed to make better strategic decisions and gain a competitive advantage. Video Transcript: James Dorn: I got to say, distributors are tired of hearing about all the threats that are facing their business. You know, the folks I talk to, John, they are just saying, "Listen, I understand all the things that are threatening our business, what I don't understand as clearly is how do I start [...]

The Benefits of B2B Voice of Audience Research2023-01-31T15:51:26-06:00

B2B Customer Interactions Are Down 40%. It’s Not Just You.

https://youtu.be/R6rzVBpInmA The challenges distributors are facing as they head into 2023 are too numerous to count. Watch James Dorn and J Schneider break down the top 5 priority threats. Read more about the evolution of B2B channel sales and actionable ways distributors can stay relevant and grow. Follow Dorn on LinkedIn for more channel strategy and insights for industrial manufacturers and distributors. Video Transcript: James Dorn: So if you're a distributor, your account managers are having 40% fewer meaningful interactions with your customers. That is an alarming amount. J Schneider: I [...]

B2B Customer Interactions Are Down 40%. It’s Not Just You.2023-01-31T15:44:15-06:00

It’s Time to Make Strategic Business Agreements More Strategic

This article was originally published by Modern Distribution Management (MDM) and is used here with permission. For more than 50 years MDM has provided industry leading content for B2B Manufacturers and Distributors. We highly recommend becoming an MDM Premium subscriber. By John Gunderson and Steve Gettleman They say a strong economy hides a lot of dysfunctionalities in a company. But when the going gets tough, it becomes easier to determine who your most valuable partners really are. With the economy potentially softening, manufacturers and distributors will need to put all their cards on [...]

It’s Time to Make Strategic Business Agreements More Strategic2024-03-06T16:06:48-06:00

What Manufacturers Can Learn from Fastenal’s Go-To-Market Strategy

This article was reprinted with permission from Modern Distribution Management (MDM) from their MDM Premium Content. It is a great publication and we highly recommend becoming an MDM Premium subscriber, for over 50 years MDM has provided industry leading content for B2B Manufacturers and Distributors. Become an MDM Premium subscriber at https://www.mdm.com/subscribe_premium/ Fastenal’s 2022 first quarter financial report shows the evolving need for manufacturers to adjust their sales plans and tactics for distributors. About 10 years ago, the B2B distribution business was simple: The more calls your outside account managers could [...]

What Manufacturers Can Learn from Fastenal’s Go-To-Market Strategy2022-07-22T09:15:54-05:00
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